Who is Madeleine Bougé?

A project manager ready to face your challenges with positive attitude

Product Marketing Manager at Agendize — 12 June 2016

Product Marketing Manager at Agendize

Agendize develops easy-to-use online appointment scheduling software. It is deploying through North America, Latin America and Europe thanks to over 150 resellers. It is today used by over 100K users.

Brought Agendize to the next level as the most adjustable software for resellers.
+ Created and lead the 3-people department. Positioned it as a hub increasing mutualization within the 4-location company.
+ Built consumers knowledge through data, research and surveys. Provided quantitative and qualitative goal-oriented insights to Sales, Marketing, and Product teams. Empowered the consumer-centric company culture transformation.
+ Adjusted the product positioning to the new strategy. Communicated it internally and externally ensuring the product is competitive and attractive.

Supported the roles of Product Manager & Product Marketing Manager from October 2016 to January 2016, team leader of 5 people.

June 2016 – August 2017

Project Manager – SCRUM Methodology at Edenred — 1 May 2014

Project Manager – SCRUM Methodology at Edenred

Edenred: Formerly Accor Services
> Team: Innovation and Strategy Department, Expense management team.
> Project: Spendeo (called ExpendiaSmart in Italy) – Fintech app
Travel and expense report management software (SAAS) with a prepaid debit card.
Rolled out in 4 markets of the Groupe: Italy, Romania, Poland, and Germany.

Released the new web and mobile software version.
+ Supported the day-to-day product management of over 40 releases. Analyzed consumers needs. Designed user experience. Wrote business requirements for technical teams. Managed translations. Tested and release the developments.
+ Managed the change and stakeholders expectations. Communicated product vision. Trained and created user guides and tutorials. Reported project advancement, KPI, and ROI to stakeholders.
+ Supported the deployment of 2 new markets. Managed day-to-day relationship with 6 markets ensuring satisfaction.

SCRUM project management tool: Confluence, JIRA, Trello
Translation management tool: Crowdin

May 2014 – May 2016

Social Media Data Analyst at adidas Group — 1 April 2013

Social Media Data Analyst at adidas Group

Web and Social media analytics department, Social media listening team.

Surfaced social media insights driving brands strategy decisions.
+ Monitored brands and campaigns performances from the social media buzz to the online sales generated by social media.
+ Analyzed and reported on the effectiveness of strategies. Identified trends. Delivered goal-oriented recommendations to maximize results and drive meaningful ROI to brands and upper management.
+ Worked with social media analytics vendors. Configured 2 new tools. Empowered and trained stakeholders to monitor their day-to-day operations.

Social media analytics tools: Google analytics, platform-native analytics (YouTube, Facebook, Instagram, Twitter…), Sysomos, SimplyMeasured, Tumblr analytics, Socialbakers, Union Metrics, Nitrogram
Microsoft Excel and suite

April – September 2013

Press clipping — 1 February 2009