Who is Madeleine Bougé?

A project manager ready to face your challenges with positive attitude

Product Marketing Manager at Agendize — 12 June 2016

Product Marketing Manager at Agendize

Agendize develops easy-to-use online appointment scheduling software. It is deploying through North America, Latin America and Europe thanks to over 150 resellers. It is today used by over 100K users.

Brought Agendize to the next level as the most adjustable software for resellers.
+ Created and lead the 3-people department. Positioned it as a hub increasing mutualization within the 4-location company.
+ Built consumers knowledge through data, research and surveys. Provided quantitative and qualitative goal-oriented insights to Sales, Marketing, and Product teams. Empowered the consumer-centric company culture transformation.
+ Adjusted the product positioning to the new strategy. Communicated it internally and externally ensuring the product is competitive and attractive.

Supported the roles of Product Manager & Product Marketing Manager from October 2016 to January 2016, team leader of 5 people.

June 2016 – August 2017

Interview on wearable technology and its marketing use — 1 October 2014
Link between wearable technology and brand ambassadors — 1 September 2013
Marketing Assistant at Veolia Environnement — 1 June 2012

Marketing Assistant at Veolia Environnement

Worldwide industrial and tertiary markets marketing department.

+ Developed, created and coordinated marketing documents to support strategic and operational business development (digital tools, newsletter, videos and documents). Worked in direct contact with the communication agency and suppliers.
+ Supported the organization of the Environment and Industry Symposium in Le Louvre museum for 300 international key accounts. Summarized the event and insights in a book afterwards.
+ Prepared the speeches and presentations in collaboration with key speakers.
+ Gathered in a book aimed to salespersons a selection of Veolia Environnement Group key contracts and expertise by sectors.

June – September 2012

CRM Account Manager Assistant at RAPP — 1 January 2012

CRM Account Manager Assistant at RAPP

Clients: SEPHORA France, Europe, Singapore

+ Developed, created, and coordinated online and offline worldwide CRM projects for SEPHORA.
+ Analysed client needs and briefed creative team and suppliers accordingly. Managed translations.
+ Managed luxury brands communication under pressure with excellent attention to details.
+ Worked in direct contact with clients, creative team, production team, and suppliers.

January – March 2012