Web and Social media analytics department, Social media listening team.
Surfaced social media insights driving brands strategy decisions.
+ Monitored brands and campaigns performances from the social media buzz to the online sales generated by social media.
+ Analyzed and reported on the effectiveness of strategies. Identified trends. Delivered goal-oriented recommendations to maximize results and drive meaningful ROI to brands and upper management.
+ Worked with social media analytics vendors. Configured 2 new tools. Empowered and trained stakeholders to monitor their day-to-day operations.
Social media analytics tools: Google analytics, platform-native analytics (YouTube, Facebook, Instagram, Twitter…), Sysomos, SimplyMeasured, Tumblr analytics, Socialbakers, Union Metrics, Nitrogram
Microsoft Excel and suite
April – September 2013