Who is Madeleine Bougé?

A project manager ready to face your challenges with positive attitude

Social Media Data Analyst at adidas Group — 1 April 2013

Social Media Data Analyst at adidas Group

Web and Social media analytics department, Social media listening team.

Surfaced social media insights driving brands strategy decisions.
+ Monitored brands and campaigns performances from the social media buzz to the online sales generated by social media.
+ Analyzed and reported on the effectiveness of strategies. Identified trends. Delivered goal-oriented recommendations to maximize results and drive meaningful ROI to brands and upper management.
+ Worked with social media analytics vendors. Configured 2 new tools. Empowered and trained stakeholders to monitor their day-to-day operations.

Social media analytics tools: Google analytics, platform-native analytics (YouTube, Facebook, Instagram, Twitter…), Sysomos, SimplyMeasured, Tumblr analytics, Socialbakers, Union Metrics, Nitrogram
Microsoft Excel and suite

April – September 2013

CRM Account Manager Assistant at RAPP — 1 January 2012

CRM Account Manager Assistant at RAPP

Clients: SEPHORA France, Europe, Singapore

+ Developed, created, and coordinated online and offline worldwide CRM projects for SEPHORA.
+ Analysed client needs and briefed creative team and suppliers accordingly. Managed translations.
+ Managed luxury brands communication under pressure with excellent attention to details.
+ Worked in direct contact with clients, creative team, production team, and suppliers.

January – March 2012